Customer stories
Leveraging Audiences to boost ROI and optimize acquisition strategy
Discover how by using AppsFlyer, beauty brand Nykaa built smart, dynamic and targeted audience segments and increased retention rate by 55%.
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750 results for "App marketing"
Use cases
OTT media buying and test strategies
Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Reports & guides
Getting started with mobile attribution in the age of privacy: The complete guide
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
Use cases
What to look out for in a powerful audience management solution
Marketers should compare audience solutions based on these features to gain a competitive edge and master re-engagement strategies.
Blog
How to choose the right attribution platform the first time around
Attribution data should drive every marketing decision. Do you know which 5 elements are critical to attribution platform success?
Use cases
CTV and OTT measurement deep dive
Deep dive into the topic of advanced TV measurement with a technical focus on OTT and connected TV (CTV) attribution.
Use cases
Introduction to advanced TV: Key trends in the OTT market
OTT made TV advertising accessible to mobile-first marketers who previously could not have afforded to fit TV into their performance plan.
Blog
How do you measure a year?
2018 was a tremendous year for AppsFlyer; it was probably our best year yet. We hit huge milestones and expanded our global reach.
Blog
How “all-in” shaped our story, and could define your career
What being All-In means to us at AppsFlyer, and how it became a core part of our company culture.
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