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How to break your addiction to user level data – From user level centric to aggregate
The fast-changing mobile privacy environment keeps evolving. Read the necessary steps on how to break your addiction to user-level data.
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551 results for "Attribution"
Blog
Welcome to the jungle – your ultimate guide for CTV Advertising
Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.
Blog
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Glossary
AVOD (Advertising-Based Video On Demand)
What is AVOD? Learn about the advertising-based video on demand platforms, its advantages, and how it differs from PVOD, SVOD, and TVOD.
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It’s time to come clean – the complete data clean rooms guide
What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
Customer stories
Acing fraud prevention and reducing CPIs by 15% thanks to AppsFlyer products
Find out how Starzplay tackled fraud by using AppsFlyer’s Protect360 and reduced CPIs by 15%.
Blog
All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
Blog
Get ready for the age of CTV domination: The complete guide to Connected TV
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.
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