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The organic uplift in-app marketing: Separating fact from fiction
What is the impact UA campaigns have on organic installs? Find out what top experts are saying about this key question for app marketers.
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515 results for "Attribution"
Customer stories
Leveraging Audiences to boost ROI and optimize acquisition strategy
Discover how by using AppsFlyer, beauty brand Nykaa built smart, dynamic and targeted audience segments and increased retention rate by 55%.
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OTT media buying and test strategies
Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.
Blog
4 elements of a mission-critical marketing platform
Mobile attribution platforms are a must for any enterprise. Mission-critical platforms have four characteristics. Does your platform have them?
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Use cases
What to look out for in a powerful audience management solution
Marketers should compare audience solutions based on these features to gain a competitive edge and master re-engagement strategies.
Customer stories
Boosting web-to-app conversions while cutting costs and eliminating fraud
Find out how by implementing AppsFlyer solutions, Tata CLiQ was able to achieve greater productivity with lower costs.
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CTV and OTT measurement deep dive
Deep dive into the topic of advanced TV measurement with a technical focus on OTT and connected TV (CTV) attribution.
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Introduction to advanced TV: Key trends in the OTT market
OTT made TV advertising accessible to mobile-first marketers who previously could not have afforded to fit TV into their performance plan.
Blog
How do you measure a year?
2018 was a tremendous year for AppsFlyer; it was probably our best year yet. We hit huge milestones and expanded our global reach.
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