Customer stories
From small beginnings to 100M+ users: Scaling UA with AppsFlyer
From humble beginnings to hundreds of millions of users - read up on how the AppsFlyer platform and support team helped Kolibri Games soar.
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544 results for "Attribution"
Blog
The future of the app store economy, in a privacy-centric world
As we've all recently learned, changes can be transformed into opportunities and spark innovation. Apple's latest announcement is no different.
Blog
Click flooding detection and the false-positive challenge
The false positive test is used by anti-fraud vendors to ensure legitimate activity isn't blocked. Fraudsters exploit this constraint for their benefit
Customer stories
How to save big by blocking fraudulent installs and in-app events
Learn how Fetch Rewards saved more than $750K by detecting fraudulent installs with Protect360's real-time and post-attribution fraud detection.
Blog
Uncovering conversion path trends across web and mobile
When user journeys spread across multiple platforms, devices and channels, it can be tricky to discern what the average conversion path looks like.
Customer stories
Reducing CPI with better visibility into the full customer journey
Learn how fuboTV leverages cross-device exposure to reallocate budgets and unite its marketing efforts with AppsFlyer People-Based Attribution.
Customer stories
Connecting the dots between web and mobile to acquire users at scale
See how AppsFlyer enabled Stash to build a better web-to-app onboarding experience and more visibility into touchpoints along the customer journey.
Customer stories
Fast-tracking app adoption at scale with a rewards program
Learn how America's original chain pizza restaurant, Pizza Hut, drove app adoption by reimagining its national rewards program for a mobile age.
Customer stories
Increasing in-app usage and proving incremental lift with AppsFlyer
See how AppsFlyer Incrementality solution enables Kabam to analyze lift in in-app purchases and increase its retention rate by 4X.
Blog
17 KPIs Gaming app marketers should measure
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
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