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18 metrics eCommerce marketers should measure

To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.

Use cases

Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.

Blog

In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.

Customer stories

Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.

Customer stories

See how remarketing to dormant users via Apple Search Ads with AppsFlyer led to a 39% higher ROI than comparable new users for Rosetta Stone.

Blog

The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?

Customer stories

From humble beginnings to hundreds of millions of users - read up on how the AppsFlyer platform and support team helped Kolibri Games soar.

Customer stories

See how AppsFlyer Incrementality solution enables Kabam to analyze lift in in-app purchases and increase its retention rate by 4X.

Blog

Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.

Blog

Many businesses are struggling with the economic uncertainty of the times. But what's happening with mobile marketing? Hear from the experts.