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Setting sights on remarketing fraud
An advertiser’s remarketing database is perhaps the most prized possession, and unfortunately a target for fraudulent activities.
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288 results for "LTV"
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Multi-touch attribution: Success is a journey
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.
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Mobile attribution in the age of privacy: Challenges and opportunities
Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.
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Predictive marketing explained – why it matters
Many UA managers know about the benefits of predictive analytics, but this privilege is only available to a lucky few. However, this can change.
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Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
Blog
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Predictive modeling for app marketers: The complete guide
Learn how data-driven marketers can take their data skills to the next level by using predictive modeling to gain that coveted competitive edge.
Reports & guides
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Reports & guides
Getting started with user acquisition for apps: The complete guide
Looking for new users? We've gathered the best industry insights in our brand new, in-depth user acquisition guide for apps - take a look here.
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Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
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