Glossary
CPA fraud
What is CPA fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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266 results for "LTV"
Glossary
Ad exchange
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per paying user (ARPPU)
What is ARPPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Average revenue per user (ARPU)
What is ARPU, and how do you calculate it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
App store optimization (ASO)
What is ASO, and why is it important to your app's success? Learn everything you need to know in our mobile marketing glossary.
Blog
5 ways to analyze app campaigns using marketing analytics
In this post we review how five different reports can each play a key role in optimizing your app campaign. Find out more inside
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
Use cases
Charting raw data’s potential to navigate rough waters in the market
During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.
Customer stories
Scaling global UA and boosting performance with AppsFlyer
Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.
Blog
18 metrics eCommerce marketers should measure
To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.
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