Blog
MyTheresa’s app: Luxury UX with a hidden growth gap
MyTheresa nails premium personalization and events, but hides a big referral opportunity that could unlock viral growth.
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255 results for "LTV"
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Zalando’s AI-powered app: Fashion meets personalization
Zalando's app blends AI, social commerce, and retention into a powerful shopping experience. Here's what works, and what could make it even stronger.
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How IKEA’s app nails omnichannel UX (and what brands can learn)
IKEA's app masters omnichannel retail with AR and loyalty, but one UX mistake costs ATT opt-ins.
Customer stories
Supersonic boosts ROAS and expands market reach with AppsFlyer and Meta
Supersonic boosted ROAS and global reach by optimizing hybrid monetization with Meta VO IAA and ROI360.
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Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era
Access instant, AI-powered marketing insights with AppsFlyer MCP. No code. No wait. Just ask.
Reports & guides
The State of App Marketing in Sub-Saharan Africa – 2025 Edition
Sub-Saharan Africa is not just mobile-first—it’s mobile-forward. With the youngest population globally, growing smartphone access, and bold digital policy shifts, the region is gearing up to unlock its next chapter of digital growth.
Product news
My Dashboards is now the default dashboard
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Stepping into clarity: introducing complete iOS measurement on X Ads
Measure all iOS conversions with X Ads’ Advanced SRN. Get privacy-safe insights and drive campaign results.
Reports & guides
State of app marketing in Asia – 2025 Edition
Explore Asia's 2025 app marketing landscape: UA spend, monetization trends, and regional growth insights.
Blog
From data to decisions – Fast: Meet My Dashboards
Discover My Dashboards by AppsFlyer: a real-time marketing analytics hub built for speed, alignment, and customization. Make better decisions, faster.
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