Blog
2025 App Marketer Survey
Discover how app marketers handle budgets, challenges, & user growth. Align your 2025 strategy with data-driven insights to stay ahead.
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219 results for "LTV"
Customer stories
How MWM drove iOS app installs with AppsFlyer and TikTok’s Advanced SRN integration
Read how MWM used AppsFlyer and TikTok's advanced SRN integration to drive iOS app installs and hit 140 million app downloads since its launch.
Blog
Boosting your user acquisition strategy with preload campaigns
Read this guide on preload campaigns, with insights and best practices from key partners. Delve into how they can elevate brand visibility and fuel growth.
Product news
Preload referrer attribution with Samsung
Customer stories
How Kolon Mall Boosted User Retention with Data-Driven Audience Experimentation
Find out how Kolon Mall improved retention rates by 15% and reduced dormant user engagement costs by 20% using AppsFlyer's data-driven Audiences.
Blog
The marketer’s guide to buying an MMP
Cut through the noise with this in-depth guide into buying an MMP helping you transform your marketing efforts from guesswork to a data-driven strategy.
Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
Customer stories
Amobear boosts ROAS by 50% with AppsFlyer and TikTok
Learn how Amobear increased ROAS by 50% using ROI360 and the Advanced SRN integration with TikTok
Reports & guides
The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Blog
Tackling the challenge of fragmented data in subscription app marketing
Gain a greater understanding into the challenge of fragmented data in subscription app marketing and uncover strategies to help overcome them.
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