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247 results for "LTV"

Blog

Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer

Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.

Reports & guides

The marketer’s guide to first-party data

Here's everything you need to know about first-party data. Why it's important, how to collect it, keep it clean, and use it safely in the age of privacy.

Blog

Mobile game marketing: Essential strategies made simple

Dive into the world of mobile game marketing. Learn about the different types of game marketing, best practices and KPIs to measure.

Glossary

Cost per sale (CPS)

Learn all about the key metric cost per sale (CPS), how to calculate, the advantages of using it, and best practices for how to reduce your CPS.

Reports & guides

The State of App Marketing in India 2024

Reports & guides

It’s time to come clean – the complete data clean rooms guide

What are data clean rooms, why do marketers need them, and how they’re going to affect our ability to measure campaigns in the years to come?

Blog

How to overcome signal loss by building a new data reality

Understand what events led to changes in the data reality, the impact of signal loss on marketing and best practices for overcoming these challenges.

Blog

Cross-channel marketing in 2024: Perfecting the channel mix formula

Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.

Blog