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SKAdNetwork 4.0 is out, let’s build your strategy
SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.
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137 results for "SKAdNetwork"
Blog
How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
The impact of Apple’s SKAN cannot be overstated. Read and learn how to optimize SKAdNetwork campaigns on Meta, Google, TikTok & Snap.
Blog
SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.
Blog
SKAdNetwork feature requests: Organic (unattributed) data
As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.
Blog
Inside SKAN: Data & learnings from Apple’s SKAdNetwork
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
Customer stories
Embracing SKAdNetwork to adapt to the privacy-centric future
Find out how implementing SKAdNetwork through AppsFlyer gave Clover valuable insights, getting it ahead of the competition.
Blog
Unlocking the power of SKAdNetwork’s conversion values to measure and predict campaign value
Deep dive into SKAdNetwork conversion values and learn how to maximize their potential to measure and predict the value of your campaign.
Blog
Immediate fraud risks within iOS 14 and SKAdNetwork
Learn how imitating potential fraudulent behavior can help construct a fraud manipulation path, to identify potential SKAdNetwork weaknesses.
Blog
New data shows 32% of non-organic installs are misattributed with SKAdNetwork
We compared our own attribution data before and after it runs through the SKAdNetwork "filter" to find out how much attribution data is lost.
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