Blog
Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration
Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.
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234 results for "iOS 14"
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Blog
Small but valuable: how to leverage 27% of iOS users with an IDFA
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
Blog
Use these 5 iOS 15 features to improve your ASO
Want to improve your app store optimization & search ranking? Read our iOS 15 ASO tips that will help customers find your app & drive downloads.
Blog
iOS, the winds of 2020, and the growing significance of the web
Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.
Blog
Why attribution fails: How to fix it
Discover the 4 core reasons marketing attribution breaks, from platform overclaim to fragmented data, and what reliable measurement actually looks like.
Reports & guides
AASA Validator
Validate your AASA file for Universal Links. Check syntax, accessibility, App IDs, paths, and more with AppsFlyer’s AASA Validator.
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Marketing attribution: what it is and how to measure it
Marketing attribution helps you measure campaign performance and ROI. Discover how to master marketing attribution with strategies, tips, and best practices.
Blog
6 reasons why mobile apps set the gold standard for omni-channel measurement
Mobile apps solved attribution, fraud, and privacy before any other channel. Here's why mobile-grade measurement is the foundation every omnichannel strategy now needs.
Blog
Neutrality isn’t a feature. It’s the foundation.
Moloco, Google, Meta, and Unity just invested in AppsFlyer. Oren Kaniel on what it means for independent measurement, the AI era, and what comes next.
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