Blog
Unlocking complete measurement on iOS: TikTok and AppsFlyer’s Advanced SRN integration
Learn about AppsFlyer and TikTok's advanced SRN integration enabling complete measurement on iOS while preserving user privacy.
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223 results for "iOS 14"
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Blog
Small but valuable: how to leverage 27% of iOS users with an IDFA
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
Blog
Use these 5 iOS 15 features to improve your ASO
Want to improve your app store optimization & search ranking? Read our iOS 15 ASO tips that will help customers find your app & drive downloads.
Blog
iOS, the winds of 2020, and the growing significance of the web
Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.
Customer stories
Papaya Gaming finds measurably better players with AppsFlyer’s Signal Hub
Find out how Papaya Gaming was able to increase its ROI by 114% and decrease CPI by 83% with AppsFlyer Revenue Recommendations feature.
Blog
Facebook deep linking: How it works, why it breaks, and how to fix it
Learn how Facebook deep linking works, why links break on iOS, and how to get customers into your app from every touchpoint.
Blog
The Modern Marketing Cloud and the next decade
Discover how the Modern Marketing Cloud bridges data, AI, and privacy for the next era of autonomous marketing.
Blog
In-app advertising done right – the complete guide
In this guide, we will explore how IAA works, its different pricing models, creative formats, and some best practices to help you make the most of it.
Reports & guides
[Report] The State of eCommerce App Marketing – 2024 Edition
Unlock creative success with AppsFlyer's 2025 report. Get AI-driven insights, benchmarks, and expert tips to boost ad performance.
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