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Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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How hyper-casual apps are changing the way games monetize
In-app ad monetization is one of the most important Gaming revenues today, but where did it start? Learn more about its evolution.
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
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The organic uplift in-app marketing: Separating fact from fiction
What is the impact UA campaigns have on organic installs? Find out what top experts are saying about this key question for app marketers.
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