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Blog

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.

Blog

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.

Blog

How to get more for less: Nailing app remarketing during times of a recession

Focusing on app remarketing during times of recession is very important. Check our five best practices to ace your app remarketing strategy.

Blog

FOMO-inducing facts that should sway your CMO to go all in on app marketing

A well-planned app marketing strategy is super important, but do others think the same? Read how to sway your CMO to go all in on app marketing.

Blog

Testing a multi-billion dollar black box

Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.

Blog

Boost your profitability with a single source of truth

Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.

Customer stories

Banking on attribution gave 50% more visibility into SKAN conversions

Find out how Step, a banking app, achieved 50% more attributed SKAN conversions & saved time for their marketing team on campaign optimization.

Blog

Beyond product specs: 5 crucial factors to consider when buying an MMP

Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.

Blog

It’s not you, it’s your MMP: How to know it’s time to switch

Not getting enough value from your current MMP, or need a better platform to support your growing needs? Brace yourself before reading this blog.

Blog

Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold

Read and understand how a new null CV modeling solution helps advertisers deal with Apple’s elusive privacy threshold.

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

How to get more for less: Nailing app remarketing during times of a recession

FOMO-inducing facts that should sway your CMO to go all in on app marketing

Testing a multi-billion dollar black box

Boost your profitability with a single source of truth

Banking on attribution gave 50% more visibility into SKAN conversions

Beyond product specs: 5 crucial factors to consider when buying an MMP

It’s not you, it’s your MMP: How to know it’s time to switch

Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold

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