AI Link Generator and 4 More Things You Can Do Now With AppsFlyer’s Deep Linking Suite

TL;DR

New AppsFlyer deep linking capabilities are landing in your favorite LLM (think Claude or ChatGPT and others), making it just as easy to create your first link as your ten-thousandth:

• The new AI Link Generator builds up to 10 fully configured links in a single prompt, applying the right parameters and templates and guiding you through the rest, so everyone on the team can build a correct link, not just whoever usually owns link creation on your team
• You can now also pull and audit your templates and links just by asking, making it easy to spot inconsistencies and keep your link base clean.
• Link Discovery lets you ask exactly what any link does, on which platform, and what happens if the app isn’t installed, no more guessing.
• Smart Banners MCP puts your web-to-app banners’ performance a prompt away, with the daily trends behind the number, not just a static total.
• This is just the beginning. More AI capabilities are coming to the Deep Linking Suite later this year and into next. Stay tuned.

Link creation isn’t as simple as it looks

Creating a deep link can be a complex task. Templates, routing and fallback logic that shape where a customer ends up, and attribution parameters that shape how the journey gets measured — getting it right takes knowledge that not everyone on the team has. 

That inconsistency is exactly where things go wrong: a misconfigured link can quietly break a customer’s journey, or break the measurement behind it, and the effects don’t stay contained to a single campaign. It also fragments your reporting: one person labels a media source “Email,” another “email,” and your dashboards end up splitting what should be a single, unified metric. For some teams, that complexity is the very reason deep linking never made it past “we should really set this up.”

Now, link creation becomes hassle-free, giving your team the power to create with confidence, from everywhere, whether you’ve been building links for years or are about to create your first one.

Meet the AI Link Generator

Simply describe what you’re trying to do — the campaign, the channel, the destination — and the AI Link Generator proposes a fully structured AppsFlyer OneLink: template, parameters, routing, all set. Need more than one? Ask for up to 10 links in a single prompt. You review what it built, approve it, and the link goes live. Nothing is created without you saying so.

Create links that won’t break journeys

Instead of guessing which parameters a campaign needs, the AI Link Generator works from the campaign goal itself. Say you’re sending an email to promote your holiday gift guide: it detects the channel, sets the media source, configures the deep link destination, applies deferred deep linking for customers who don’t have the app yet, and proposes a campaign name that matches your account’s conventions. 

You see the full breakdown, media source, campaign, deep link, routing, before it’s created. It’s basing its recommendations on your own account’s link history, combined with AppsFlyer’s own best practices.

Available wherever you work

This first-of-its-kind capability meets your team where it already works, in two ways:

1. From your own LLM, via MCP
   Ask for a link the same way you’d ask a colleague, and the AI Link Generator builds it right inside the LLM your team already uses, Claude, ChatGPT, or whatever you’ve standardized on. You review what it proposes, approve it, and the link exists, right there in the same conversation, no switching tools to finish the job. 
   
   There’s no new tool to log into and no API to set up: AppsFlyer’s MCP connects you directly to AppsFlyer’s own data infrastructure so every link it proposes is grounded in your account’s real history, your naming conventions, and your existing templates, not a generic guess. 
   
   It’s the same idea behind AppsFlyer’s broader MCP offering: your marketing data and, now, your marketing actions, available wherever you’re already asking questions. Already have AppsFlyer’s MCP connected? Try the prompts below and see for yourself.
   
2. Inside the AppsFlyer platform, via AI Assistant
   The same capability lives right inside AI Assistant, built directly into the Link Management hub, the same place you already build and manage links today. Describe what you need, review the proposal, approve it, and it’s done, without leaving the screen you’re already on. Better yet, you stay in context: see a campaign’s results in your dashboard, then ask AI Assistant to build the link for your next push, no tab-switching, no re-explaining what you’re trying to do. It’s the same AI Link Generator underneath, with the same account grounding and the same approval step, whether you’re asking from your LLM or from inside the platform.

The AI Link Generator in action

Beyond that first win, here are a few more examples of what the same AI can do:

• Meta paid campaign: ask for a link driving new users to a fresh onboarding flow, and the AI Link Generator sets the attribution parameters Meta requires, configures platform-specific routing for iOS and Android, and adds an App Store fallback for customers who don’t have the app yet, attribution-ready from the first click.
• SMS re-engagement: ask for four links split by customer segment (VIP, lapsed, new, and loyal — you can request up to 10 at once), and get one consistent structure applied across all of them, each still reviewed individually before it’s created
• Wherever it lands: every link the AI Link Generator creates shows up as a regular link inside the Link Management hub, ready to duplicate, turn into a QR code, or delete, exactly like any link you built by hand.

Try asking:

• “Create a link for our Black Friday email campaign, sending Android users straight to checkout.”
• “I need 3 links for a Meta campaign targeting new users in the UK, US, and Germany.”
• “Build a link for our SMS win-back campaign, same structure as last quarter’s.”

Why this matters now

Deep linking sits at the center of the customer journey: the moment someone taps an ad, opens an email, or scans a QR code and lands exactly where they should, in the app or elsewhere. Getting it right shouldn’t require a specialist, and getting it wrong shouldn’t be possible. Bringing AI directly into link creation, auditing, and performance means your entire team can move fast without trading away accuracy or governance.

The AI Link Generator isn’t the only capability the Deep Linking Suite’s AI now offers

Here’s what else you can already do, straight from a prompt.

Discover exactly what a link will do

Before a link ships, or when something looks off, Link Discovery tells you exactly what it does: its parameters, the OneLink template it’s based on, and how it’s set up to redirect a customer by device, platform, and app-install status.

Already have a link in production and something seems wrong? Paste it in and ask Link Discovery to break it down, no need to dig through the template manually to figure out what’s misconfigured.

Try asking:

• “What does this link do on iOS when the app isn’t installed?”
• “What parameters are baked into this link?”
• “Is this link using our branded domain and the right template?”

Audit your templates with ease

Your entire team’s template base is a prompt away. A few examples:

• Ask to list every OneLink template with its domain and configured platforms, so you always know what’s already set up before building something new.
• Ask for every link under a specific template with its full parameter configuration, so you can confirm consistency across the group before you scale it.
• Ask how many links are built on a given template, so you know its footprint before changing or retiring it.

Try asking:

• “What OneLink templates do we have, and which domains and platforms is each one configured for?”
• “Show me every link under template zxw7 with its full parameter setup.”
• “How many links are using template zxw7?”

Audit your links with ease

The same goes for the links themselves, across your whole account. Note: this covers links created in OneLink Management (Link Management within AppsFlyer) only. It doesn’t yet extend to links created via API, Bulk Link creation, or SDK. A few examples:

• Ask for every link using an outdated template, and get the full list in seconds instead of digging through the hub manually.
• Ask for every link created in the last week for a specific channel, and confirm nothing slipped through unreviewed.
• Ask whether any links point to the same destination, and clean up duplicates before they skew your reporting.

Try asking:

• “Which links are still using the old checkout template?”
• “Show me every link created this week for the Referral channel.”
• “Are any of our links duplicates pointing to the same destination?”

Smart Banners performance on MCP

On top of your links and templates, you can now also put your web-to-app banners’ performance a prompt away. A few examples:

• Ask how a specific banner performed this month, and get the answer without opening a dashboard.
• Ask for the daily trend behind a banner’s clicks, not just a flat total, so you can see momentum, not just a snapshot.
• Ask which banners are underperforming across your active campaigns, and know where to focus next.

Try asking:

• “Compare my two homepage banners over the last 14 days.”
• “Show a daily trend for the summer-sale banner.”
• “Any active banner with impressions but no clicks?”

This is just the beginning

Link editing and more AI capabilities are coming to AppsFlyer’s Deep Linking Suite later this year and throughout next year. Stay tuned.

Key takeaways

• Anyone on your team can create a correct, on-brand deep link in seconds, no deep linking expertise required. Never set one up before? This is the easiest way to start.
• Nothing gets created without your approval, and every AI-made link lands in the Link Management hub exactly like the one you built by hand.
• Your template base and your Link Management links, plus Smart Banners performance, are now a prompt away, no more manual audits or dashboard digging.
• Not sure what a link actually does? Link Discovery tells you its parameters and exact redirect behavior, by device and platform, before you ship it.
• Getting it right the first time means no broken journeys, no measurement gaps, and no fragmented reporting from inconsistent naming.
• This is only the beginning: link editing and more AI capabilities are coming to the Deep Linking Suite later this year and into next.

Master your deep links today

Try the prompts above in AppsFlyer’s AI Assistant, or simply launch the AI Link Generator in your Link Management Hub.

Want your deep links available right inside the LLM you’re already using? Learn more about AppsFlyer MCP here.

Already using AppsFlyer MCP? Try the prompts above in your LLM.