User Engagement & Retention

Uncover everything you need to know about User Engagement & Retention with our collection of original articles, videos, podcasts, and use cases.

MAMA SF featured image

Mobile marketing - 3 min read

MAMA San Francisco: A bold start to 2025 for mobile marketers

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

Tips & strategy - 10 min read

Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions

Driving loyalty and LTV in challenging economic conditions - Featured image

Trends & insights - 6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

Rich user segmentation in the privacy era - featured

Tips & strategy - 7 min read

Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI

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Ad spend AI APAC Apple Privacy & SKAN Audience segmentation Benchmarks Benchmarks & Metrics Campaign management & optimization COVID-19 Creative Optimization Creatives Data collaboration Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing Analytics Marketing budgets MarTech stack Measurement Mobile attribution Mobile Fraud Mobile marketing metrics Modeling Monetization Omnichannel Privacy & compliance Remarketing Retail Media Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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