Everything Marketers & Developers Need to Know About Deep Linking [Guide]
Deep links have a storied history as an essential element of attribution. In early 2015, the term and its associated technology barely made sense to even the most savvy technical marketer. Today, it’s a ubiquitous element of every marketer’s jargon and attribution stack. But while many recognize the overall importance of deep linking to the mobile user experience and high-performance paid marketing, few truly understand how things work and how deep linking can be leveraged to drive results.
This should come as no surprise since deep linking has become more complex and confusing with the advent of Apple Universal Links and Android App Links. But it doesn’t have to be confusing; the goal of these two comprehensive guides – one for marketers and one for developers – is to provide everything you need for understanding deep linking, recognizing its value to your business, and learning how to employ it in your attribution strategy.
Of course, if you feel that you know enough or just want to take AppsFlyer’s deep linking and attribution for a test drive, sign up here – it’s free, for life with our Zero plan!