Glossary
In-app purchase (IAP)
What is an In-app purchase, and how can you leverage it to increase revenue? Learn everything you need to know in our mobile marketing glossary.
Filter by
760 results for "App marketing"
Customer stories
Driving incremental growth at scale with AppsFlyer
Find out how by using AppsFlyer Incrementality, Wolt was able to easily create and analyze their incrementality tests from a single dashboard.
Use cases
Bridging the gaps between predictive marketing and SKAN
This blog discusses overcoming the challenges of adapting our original predictive analytics solution to solve SKAN's measurement issues.
Blog
8 companies improving in-person retail with mobile apps
In this post, we’ll show you how 8 leading brands adapted to create the right mix of online and in-person shopping to drive customer delight.
Blog
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Late start, strong finish: 3 in-store brands net big gains from updated mobile apps
These stories showcase how enterprises have used an innovative mobile app to fend off competitors, and retain their marketing-leading positions.
Glossary
In-app bidding
What is in-app bidding, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Consumer preferences say: Your business needs an app
In 2020, people spent 90% of their mobile internet time on apps. How can you provide your mobile customers with the experiences they crave?
Blog
7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level
In a world where there’s an app for everything humanly possible, how do you get yours to stand out? Let’s dig right in!
Customer stories
Improving install efficiency while cutting campaign costs by migrating to AppsFlyer
Find out how ALTBalaji improved its installs efficiency while cutting app campaign costs by 6% following AppsFlyer migration.
Try searching for
