Blog
Attribution in iOS 14+: From silos to a single source of truth
Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.
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753 results for "App marketing"
Customer stories
Making smarter short and long term decisions with Data Locker
Find out how Virtuo’s partnership with AppsFlyer has given them the ability to make critical short and long-term decisions.
Blog
Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Glossary
OTT (Over-the-top)
Learn all you need to know about OTT including different monetization models, OTT advertising benefits & what the future looks like for over-the-top.
Reports & guides
The consumer mobile landscape in the Nordics
In this report, we drill into the latest trends and user habits on mobile, and share advice on how marketers can succeed in this dynamic region.
Reports & guides
Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
Customer stories
Inspiring daily creativity for a loyal community
See how with AppsFlyer, VSCO found a solution that would further evolve its performance-driven marketing operation with data at its heart.
Glossary
K-factor
What is K-factor, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Customer stories
Cutting customer acquisition costs by 30%
Learn how by allocating funds towards better-performing platforms, Dineout was able to cut customer acquisition costs by 30%.
Glossary
SKAdNetwork (SKAN)
What's SKAdNetwork, what challenges does it present for advertisers, and how should they prepare for it? Find out in our mobile marketing glossary.
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