Glossary
Purchase fraud
What is purchase fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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Glossary
Probabilistic modeling
What is probabilistic modeling, and how can it be used to boost your campaign performance measurement? Find out in our mobile marketing glossary.
Glossary
Reattribution window
What is a reattribution window, and how is it relevant for your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Session
What is an app session, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
Glossary
Ad stacking
What is ad stacking, and how does it relate to mobile fraud? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
Attribution window
What is an attribution window, and why is it important to your campaign measurement? Learn more in AppsFlyer mobile marketing glossary.
Glossary
Click farms
What is a click farm, and how does it work? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Click flooding
What is click flooding, how it works and how you can block it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Cost per action (CPA)
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
Glossary
Cross-device
What is cross-device user behavior, and what challenges can it solve for marketers? Learn all you need to know in our mobile marketing glossary.
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