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Blog

AppsFlyer raises $56M to deliver measurement innovation

Measure everything is the vision behind our $56M Series C funding round. Thank you all for placing your trust in our team here at AppsFlyer.

Customer stories

Improving the customer journey with attribution and marketing analytics

Discover how Practo partnered with AppsFlyer to better understand and optimize its mobile growth, customer engagement, and retention.

Blog

AppsFlyer raises an additional $20M in Series B funding

In 2015, AppsFlyer established itself as the industry standard in mobile attribution. This new funding will allow it to remain a measurement authority.

Blog

Creating successful app remarketing: How to do it the right way

Mobile remarketing is still a relatively new space. Here are 11 expert tips to getting it right and creating successful app remarketing campaigns.

Reports & guides

The State of App Monetization – 2024 Edition

In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.

Glossary

Video completion rate (VCR)

Learn about what is video completion rate (VCR), how to calculate it, why its an important metric, and how to improve your video conversion rates.

Blog

Automate your ad personalization with dynamic product ads

Learn about how dynamic product ads improve personalization. Get step by step guidance for how to set up a campaign and best practices to follow.

Glossary

Closed-loop attribution

Dive into how closed-loop attribution works, how it differs from other attribution models, the benefits, and best practices for effective implementation.

Customer stories