Customer stories
Leveraging content to optimize acquisition and remarketing
See how attribution data from AppsFlyer helped Macy's leverage owned content and optimize their acquisition and remarketing strategies.
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222 results for "Deep linking"
Blog
Smart Banners: What your web-to-app customer journey is missing
What are Smart Banners, and what benefits do they offer for marketers and consumers? Here's everything you need to know.
Blog
5 reasons web-to-app should be on your radar
In this blog post, you will learn more about why advertisers are becoming increasingly interested in web-to-app journeys.
Blog
Mobile attribution & marketing analytics for Finance app marketers – the complete guide
This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.
Glossary
Web attribution
What is web attribution, how does it work, and why is it important to your marketing efforts? Find out in our mobile marketing glossary.
Blog
18 metrics eCommerce marketers should measure
To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.
Use cases
Behind the scenes of a successful email-to-app campaign in Salesforce
Now, there is a way to create seamless email-to-app experiences with AppsFlyer's dedicated deep linking solution for Salesforce Marketing Cloud.
Blog
Top 5 reasons why mobile attribution is a must in your marketing stack
In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.
Customer stories
Becoming one of the world’s top weather apps
Learn how AccuWeather optimized its web-to-app flow with deep linking and maximized long-term customer engagement with real-time attribution.
Customer stories
Powering quality user acquisition through user referrals
CRED used AppsFlyer deep linking attribution links to power its user referral feature and achieve 44% higher than the average first payment rate.
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