Glossary
Cost per action (CPA)
What is CPA, and why is it important to your marketing efforts? Learn everything you need to know in our mobile marketing glossary.
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215 results for "Mobile fraud"
Glossary
Identifier for advertisers (IDFA)
Learn about the identifier for advertisers that Apple assigns to every iOS device: How it works, recent updates, and the future of a post-IDFA world.
Glossary
Install referrer
What is install referrer, how does it work, and why is it important to attribution? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
SDK spoofing
What is SDK hacking (aka spoofing), how it works, and how can you identify it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Ad exchange
What is an ad exchange, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Use cases
Charting raw data’s potential to navigate rough waters in the market
During times of uncertainty, the constant of raw data in marketing helps app marketers optimize campaigns, save budget, and build future resilience.
Blog
Why attribution and cost data are better together to achieve true ROI
ROI is an elusive metric in app marketing as it's dependent on accurate attribution and cost data. Read why working with different providers is risky.
Customer stories
Scaling global UA and boosting performance with AppsFlyer
Find out how Huuuge Games used AppsFlyer Master API to aggregate massive amounts of raw data to save time and make impactful decisions.
Customer stories
Extending healthcare services to remote users by optimizing reach
Discover how AppsFlyer solutions helped Halodoc increase market penetration among first-time users and save 30% of ad spend.
Blog
Click flooding detection and the false-positive challenge
The false positive test is used by anti-fraud vendors to ensure legitimate activity isn't blocked. Fraudsters exploit this constraint for their benefit
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