Reports & guides
The state of finance app marketing – 2021 edition
See the 2021 trends and benchmarks for finance apps across top markets and sub-categories: banking, investment, lending, and services apps.
Filter by
234 results for "Mobile fraud"
Blog
Making sense of Universal Links and App Links
Marketing and product teams are often confused by the concepts of Universal Links, App Links, and their relation to deep linking; we're here to help.
Blog
Aggregated Advanced Privacy, and the future of privacy-centric measurement
Since the very beginning, privacy and security have been one of AppsFlyer’s core pillars. Aggregated Advanced Privacy framework will add to this.
Blog
Machine learning in a digital age: The future is now
Machine learning is a commonly used buzzword, but what does it really mean with regard to digital marketing? We got the answers.
Reports & guides
The state of finance app marketing in APAC – 2020 edition
Find out about global fintech trends in apps and dive into 5 key markets in APAC: India, Indonesia, South Korea, Vietnam, and the Philippines.
Reports & guides
The 2019 state of app marketing in India
The steady rise of the Indian app market in 2019 has irrevocably altered the dynamics of the local ecosystem. Check out these exclusive insights!
Blog
3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
Glossary
Click injection
What is click injection, and how can you protect yourself this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Click redirection
What is click redirection, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Click to install time (CTIT)
What is CTIT, and why is this model important to your mobile traffic measurement? Read all about it in the AppsFlyer mobile marketing glossary.
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