The one with almost 3 gamers


Matej Lančaric UA Consultant

Episode summary

Join Adam and Piyush in the sandbox with Matej Lančarič (UA Consultant and co-host of 2 and a half gamers podcast) where they discuss the state of game marketing, the changes over the last few years and the current problems marketers face. 

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Meet our hosts

Adam Smart

Adam has worked in technical, product and growth roles in the gaming industry for over 10 years. Currently working as a Product Director – Gaming for AppsFlyer, he has extensive experience in user acquisition and retention, monetization and conversion design, product analytics, and software architecture.

Piyush Mishra

Piyush is an experienced performance marketing leader with a proven record in user growth at scale. Currently working as Lead, Growth at Product Madness, he has 6+ years of experience in user acquisition and growth, product marketing, cross-media planning, offline media, brand media strategy, and AdTech across multiple industries.

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