Why brands are reeling from pandemic-driven ‘loyalty shock’ despite the ad industry’s bounce back


Kabir Ahuja Partner at McKinsey & Company

Episode summary

Kabir Ahuja, Partner and leader of the European Marketing Practice at McKinsey & Company, says many marketers are still worried about the strength of their relationships with consumers.

Based on McKinsey’s research, 75% of consumers took on a new behavior or brand last year and according to Ahuja, as a result, CMOs are pushing harder than ever to prove the value of marketing to their organizations, from driving sales to deciding what businesses to enter.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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