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“The market is huge” – Spotify wants to transform podcast advertising just like it did music

Hosted by Mike Shields

Featuring:

Lee Brown Vice President of Global Advertising at Spotify

Episode summary

Lee Brown, Vice President of Global Advertising at Spotify, discusses why brands that have leaned into programmatic advertising have been hesitant to move more dollars into podcasting – until recently. Brown says that thanks to recent acquisitions and product launches – such as the Spotify Audience Network and a dynamic ad serving tool – the plan is to make audio ads more scalable and data-driven – just like the rest of digital.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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