MarTech stack

Uncover everything you always wanted to know about marketing technology stacks with our collection of original articles, videos, podcasts, and more

5 crucial factors to consider when buying an MMP

Measurement & analytics - 5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

MMP migration - featured

Measurement & analytics - 11 min read

The great migration - Debunking the fear factor when looking to switch MMPs

User level data privacy - OG

Measurement & analytics - 8 min read

How to break your addiction to user level data - From user level centric to aggregate

How innovation in Fintech is changing the way India invests - OG

Tips & strategy - 4 min read

How innovation in Fintech is changing the way India invests

AppsFlyer e Amplitude - quadrado

Tips & strategy - 6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

Guide

How to build a mobile-centric MarTech stack

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mobile attribution marketing stack - OG

Measurement & analytics - 6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

Por qué las marcas necesitan un MMP OG

Mobile marketing - 8 min watch

Why brands need a mobile measurement partner (MMP)

ファーストタイムアトリビューションプラットフォーム - スクエア

Mobile marketing - 6 min read

How to choose the right attribution platform the first time around

building app martech stack - OG

Tips & strategy - 17 min watch

How to build your app marketing tech stack like a pro

universal links uri schemes - OG

Mobile marketing - 4 min read

How Universal Links, URI schemes and tech stacks apply to deep linking

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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