MarTech stack

Uncover everything you always wanted to know about marketing technology stacks with our collection of original articles, videos, podcasts, and more

Mobile marketing - 9 min read

It’s time to come clean - Data Clean Rooms

Why use a flashlight when you can turn on the lights?

Tips & strategy - 6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

mobile attribution marketing stack - OG

Measurement & analytics - 6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

why brands need mmp - OG

Mobile marketing - 8 min watch

Why brands need a mobile measurement partner (MMP)

first time attribution platform - OG

Mobile marketing - 6 min read

How to choose the right attribution platform the first time around

Guide

How to build a mobile-centric MarTech stack

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building app martech stack - OG

Tips & strategy - 17 min watch

How to build your app marketing tech stack like a pro

universal links uri schemes - OG

Mobile marketing - 4 min read

How Universal Links, URI schemes and tech stacks apply to deep linking

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 Marketing budgets Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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