Testing

Uncover everything you always wanted to know about mobile testing and campaign optimization with our collection of original articles, videos, podcasts, and more

Your complete guide to creating successful ad creatives - Featured image

Tips & strategy - 12 min read

Your no-BS guide to successful ad creatives

LiveOps blog OG

Measurement & analytics - 8 min read

How LiveOps is changing the gaming landscape

Creative-Analytics-OG-image

Measurement & analytics - 10 min read

Mastering creative analytics: where data meets design

creative testing - OG

Measurement & analytics - 10 min read

The creative testing blueprint: Strategies for high-impact ad campaigns

My ROAS is dropping - featured image

Tips & strategy - 8 min read

My ROAS is dropping! What should I do?

Guide

The beginner’s guide to incrementality for remarketing

Download

Tips & strategy - 9 min read

How to design an app icon: 6 best practices for 2023

Launching app success steps - OG

Tips & strategy - 11 min read

Launching your app: 11 steps to success

App description - OG

Tips & strategy - 7 min read

App description: Your hidden asset to boost app discoverability and downloads

In-app feedback - featured

Mobile marketing - 6 min read

In-app feedback: Everything you need to know

título de um app - destaque

Mobile marketing - 8 min read

Why you should care about your app title in 2023

intro to reach-based incrementality measurement OG

Measurement & analytics - 5 min read

Reach matters: An introduction to reach-based incrementality measurement

Mobile A/B testing OG

Measurement & analytics - 5 min read

Everything you need to know about mobile app A/B testing

App onboarding essential guide - OG

Tips & strategy - 8 min read

All aboard! The essential guide to mobile app onboarding for 2023 (and beyond)

Blog post sobre a Black Friday: autor convidado - quadrado

Tips & strategy - 5 min read

Black Friday is just the beginning: level up your ad strategy for key dates

mcsaatchi data advertising targeting

Mobile marketing - 40 Min listen

M&C Saatchi says brands must adapt to the lack of precision in the new ad targeting reality

audience optimization buzz - og

Audience segmentation - 5 min read

What's the buzz around audience optimization?

incrementality app remarketing success - og

Incrementality - 4 min read

Measure the success of app remarketing with AppsFlyer Incrementality

ott media buying test strategies - og

Measurement - 7 min read

OTT media buying and test strategies

measuring incremental lift remarketing - og

Incrementality - 7 min read

5 challenges to consider when measuring the incremental lift of your remarketing campaigns

ctv ott measurement deep dive - og

Measurement - 5 min read

CTV and OTT measurement deep dive

media partners app marketering - OG

Mobile marketing - 8 min read

How many media partners do app marketers actually use?

Explore other topics

Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork TV & streaming User acquisition User experience Web-to-app

Ready to start making good choices?