AppsFlyer introduces Facebook ROI reports helping app marketers measure the effectiveness of Facebook ad campaigns
Facebook Mobile Measurement Partner offering cost and exact ROI data in real-time
[Update] – For more info, please read “Measuring Facebook Campaigns’ Cost, Clicks, Impressions, ROI and eCPI” on the AppsFlyer Support Center
SAN FRANCISCO – July 17, 2015
AppsFlyer, a leading mobile marketing attribution analytics platform and Facebook Mobile Measurement Partner (MMP), announced today the availability of new Facebook ROI reports that allow app marketers to get real-time data on the return on investment for their Facebook ad campaigns. By combining in-app activity and lifetime value data with ad cost and other campaign details from Facebook, AppsFlyer can deliver real-time ROI reports on Facebook app install campaigns.
While ROI is advertising’s holy grail, app marketers had previously been unable to measure the ROI of Facebook install campaigns as it was not possible to tie user’s post-install behaviors back to the amount of money spent to acquire them. The only way to calculate ROI was to pull multiple reports from multiple sources, which delayed the response time and even then only painted a partial picture of campaign effectiveness.
With AppsFlyer’s new advanced Facebook integration, app marketers can now get instant access to campaign data including impressions, clicks, cost and more, directly alongside post-install activity such as in-app purchases, sessions, ARPU and others all through a centralized, easy-to-read dashboard. This information provides advertisers with the insight necessary to optimize their app marketing campaigns for increased ROI and overall effectiveness.
“Facebook is one of the most important sources of app installs in the entire ecosystem,” said Oren Kaniel, co-founder and CEO of AppsFlyer. “Our new Facebook ROI reports, especially when combined with our click-through, view-through and multi-touch attribution, allow app marketers to make smarter, faster decisions to help improve the performance of their Facebook campaigns. Our reports are invaluable in helping marketers increase their investment in profitable campaigns and improve losing campaigns with full confidence that they’re getting a positive return on their marketing investment.”
AppsFlyer, the global attribution and marketing analytics leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and its marketplace of 8,000+ technology partners make better business decisions every day, while delighting their end-users.