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748 results for "App marketing"

Blog

AEO attribution & ChatGPT ads attribution: measure every customer AI is sending you

AppsFlyer now attributes both paid ChatGPT Ads and organic AEO traffic across 8 AI engines and 13 search engines. No added cost — built on your existing deep linking setup.

Customer stories

Autodoc Lifts ROAS by 135% with Predictive Audience Targeting

Autodoc tested AppsFlyer Predictive Audiences against manual lists on Meta and TikTok — and won on ROAS, conversion rate, and Cost per Purchase on both iOS and Android.

Reports & guides

[Report] The State of Finance for Marketers – LatAm 2026 Edition

How are banking, wallet, credit, and investment apps growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile? Get the 2026 LATAM finance app report from AppsFlyer, Sensor Tower, and Google Ads.

Customer stories

How SoundCloud Uncovered Hidden Revenue by Bringing Mobile Measurement Standards to Web

SoundCloud found that 1 in 10 web-acquired users became active on mobile — revenue that had been credited to organic. See how mobile-grade web measurement changed where they invest

Reports & guides

[Report] India Festive Report – 2026 Edition

Explore why E-commerce, Finance, and Entertainment each peak on different weeks this festive season. Uncover installs, monetization, retention, and fraud trends across seven verticals.

Blog

Cross-platform measurement: the complete guide for 2026

Learn how cross-platform measurement unifies mobile, web, CTV attribution data to reveal true ROAS and LTV.

Blog

The optimal tech stack for the AI era

Most marketing stacks have the tools but lack coherent infrastructure. See the four structural fault lines undermining AI-era performance — and how to build a measurement-led stack.

Customer stories

How Bradesco turned trusted data collaboration to customer engagement

Learn how Banco Bradesco used AppsFlyer’s Data Collaboration Platform with a global payment company to build privacy-safe audiences and reduce CPL.

Blog

Neutrality isn’t a feature. It’s the foundation.

Moloco, Google, Meta, and Unity just invested in AppsFlyer. Oren Kaniel on what it means for independent measurement, the AI era, and what comes next.

Reports & guides

AI Usage in the Real World Report

AppsFlyer's AI usage report reveals how marketers are using MCP, Agent Hub, and AI Assistant — with data on adoption, retention, automation patterns, and real-world use cases.