Blog
We just raised $210M, and we couldn’t have done it without you
We're thrilled to announce that AppsFlyer has raised $210 million led by General Atlantic, with participation from our existing investors.
Filter by
518 results for "Attribution"
Use cases
Install-level fraud detection with Bayesian networks
By utilizing Bayesian networks, AppsFlyer is now more equipped to take on current and future mobile fraud challenges.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Use cases
What’s the buzz around audience optimization?
Lack of measurement and attribution is hurting your marketing efforts. See how AppsFlyer's Audiences solution can help fix it.
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
Customer stories
Dramatically scaling mobile marketing with better speed and stability
Find out how AppsFlyer global scale and reach enabled eBay to grow, measure, and optimize its mobile marketing activity.
Blog
Why a closed source SDK is essential when fighting fraud
In the fight against fraud, no solution is perfect: Mobile marketers must pause and ask themselves if they have the right intentions and arsenal.
Use cases
Unlocking mobile marketing KPIs with Cohort Reports: 3 use cases
Learn how you can measure mobile marketing KPIs with AppsFlyer's Cohort Report. We'll cover 3 use cases: shopping, gaming, and taxi apps.
Customer stories
Leveraging the power of audience segmentation to boost reactivation
Find out how Hotstar created relevant audience segments and witnessed a growth of 27% in its reactivation rate, using AppsFlyer Audiences tool.
Customer stories
Reducing costs and optimizing campaigns with AppsFlyer
Find out how LEO Innovation Lab leveraged AppsFlyer to reduce costs by measuring, attributing, and optimizing universal app campaigns.
Try searching for
