Customer stories
Connecting the dots between web and mobile to acquire users at scale
See how AppsFlyer enabled Stash to build a better web-to-app onboarding experience and more visibility into touchpoints along the customer journey.
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538 results for "Attribution"
Customer stories
Fast-tracking app adoption at scale with a rewards program
Learn how America's original chain pizza restaurant, Pizza Hut, drove app adoption by reimagining its national rewards program for a mobile age.
Customer stories
Increasing in-app usage and proving incremental lift with AppsFlyer
See how AppsFlyer Incrementality solution enables Kabam to analyze lift in in-app purchases and increase its retention rate by 4X.
Blog
17 KPIs Gaming app marketers should measure
Here are the most critical metrics and KPIs you should measure as an app marketer to keep your Gaming app engaging and profitable.
Customer stories
Streamlining user journeys and boosting user acquisition
See how Letgo uses AppsFlyer deep linking tech to optimize and personalize owned media campaigns and support positive user experiences.
Blog
On persona graphs, privacy, and responsibility
Revealing user journeys across devices and platforms is a complex puzzle to solve. But are you willing to compromise user privacy to solve it?
Customer stories
Becoming one of the world’s most downloaded flight and hotel apps
Learn how Hopper tripled its marketing spend and increased capacity by 10X while continuously improving the ROI of campaigns with AppsFlyer.
Blog
We just raised $210M, and we couldn’t have done it without you
We're thrilled to announce that AppsFlyer has raised $210 million led by General Atlantic, with participation from our existing investors.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
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