Blog
Audience segmentation for mobile marketers: A crash course
Connecting with the right audience on mobile requires specific know-how. This guide will help you win high-value users for your app.
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562 results for "Attribution"
Blog
On persona graphs, privacy, and responsibility
Revealing user journeys across devices and platforms is a complex puzzle to solve. But are you willing to compromise user privacy to solve it?
Use cases
AppsFlyer cost reporting solution: Solving one of the biggest digital marketing problems
Find out what AppsFlyer is doing to tackle the need for data standardization and a single vendor solution for attribution and cost reporting.
Customer stories
Becoming one of the world’s most downloaded flight and hotel apps
Learn how Hopper tripled its marketing spend and increased capacity by 10X while continuously improving the ROI of campaigns with AppsFlyer.
Blog
We just raised $210M, and we couldn’t have done it without you
We're thrilled to announce that AppsFlyer has raised $210 million led by General Atlantic, with participation from our existing investors.
Use cases
Install-level fraud detection with Bayesian networks
By utilizing Bayesian networks, AppsFlyer is now more equipped to take on current and future mobile fraud challenges.
Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
Use cases
What’s the buzz around audience optimization?
Lack of measurement and attribution is hurting your marketing efforts. See how AppsFlyer's Audiences solution can help fix it.
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
Customer stories
Dramatically scaling mobile marketing with better speed and stability
Find out how AppsFlyer global scale and reach enabled eBay to grow, measure, and optimize its mobile marketing activity.
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