Blog
AppsFlyer raises $56M to deliver measurement innovation
Measure everything is the vision behind our $56M Series C funding round. Thank you all for placing your trust in our team here at AppsFlyer.
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Customer stories
Improving the customer journey with attribution and marketing analytics
Discover how Practo partnered with AppsFlyer to better understand and optimize its mobile growth, customer engagement, and retention.
Blog
AppsFlyer raises an additional $20M in Series B funding
In 2015, AppsFlyer established itself as the industry standard in mobile attribution. This new funding will allow it to remain a measurement authority.
Blog
Creating successful app remarketing: How to do it the right way
Mobile remarketing is still a relatively new space. Here are 11 expert tips to getting it right and creating successful app remarketing campaigns.
Blog
Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era
Access instant, AI-powered marketing insights with AppsFlyer MCP. No code. No wait. Just ask.
Customer stories
Quenching thirst for success: Leading beverage brand boosts revenue by 54% with Wolt and AppsFlyer DCP
Discover how a top beverage brand achieved a 54% revenue uplift using AppsFlyer's DCP and Wolt Ads.
Reports & guides
[Report] The State of eCommerce App Marketing – 2025 Edition
Blog
Inside the data handshake powering the new wave of retail media
See how data collaboration and privacy-first personalization are fueling retail media growth and deeper customer trust.
Reports & guides
The State of App Monetization – 2024 Edition
In AppsFlyer's first app monetization report uncover key trends and best practices for generating app revenue across verticals in the hybrid era.
Glossary
Video completion rate (VCR)
Learn about what is video completion rate (VCR), how to calculate it, why its an important metric, and how to improve your video conversion rates.
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