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Blog

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.

Reports & guides

Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.

Use cases

Find out how AppsFlyer’s OneLink helped improved performance results when using it with universal/app links in Meta catalogs for DPA.

Glossary

What is cost per view and why do you need it? Learn to calculate CPV, how to optimize and increase it, and its differences from CPI, CPM & CPCV.

Reports & guides

Learn how ChatGPT can revolutionize app marketing with new insights, time-saving techniques, and prompts for you to use.

Reports & guides

This report offers powerful insights from some of the top leaders in mobile marketing, as well as data about the most sweeping trends.

Blog

MMP migration can be complex. To address concerns, we debunked popular fears & covered questions to ask your new MMP before getting started.

Blog

Explore additional ways to capitalize on known marketing tactics and read about cost effective solutions to drive more value in the holiday season.

Reports & guides

Consider this guide as your map in the thick connected TV jungle, and use it as your go-to for anything related to advertising your app on CTV.

Customer stories

Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.

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