Customer stories
Optimizing paid user acquisition to win big in emerging markets
Find out how attribution data helped this top Health and Fitness app increase installs and maximizes long-term user engagement.
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232 results for "iOS 14"
Blog
Making sense of Universal Links and App Links
Marketing and product teams are often confused by the concepts of Universal Links, App Links, and their relation to deep linking; we're here to help.
Blog
The marketer’s field guide to mobile ad fraud
This detailed guide will cover the evolving nature of online advertising fraud - specifically in mobile channels - along with the industry's evolution.
Blog
Everything a developer needs to know about deep linking
This guide will help a technically savvy audience to get attribution and deep linking right and help to leverage some of the more advanced topics.
Blog
3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
Glossary
User acquisition (UA)
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.
Glossary
Deep linking
Learn all you need to know about deep linking - Why are mobile deep links important for app marketers & how do you set up deep links for your app.
Glossary
Lifetime value (LTV)
What is the lifetime value metric, and why marketers need it when it comes to revenue measurement? Learn more in our mobile marketing glossary.
Blog
The data has spoken: Why Black Friday 2020 will be one for the record books
Data from Black Friday in 2019 as well as the pandmic-driven surge which surpassed it spell one thing: Black Friday 2020 will be bigger than ever.
Blog
Was 2020 a game-changer for mobile gaming?
2020 was big for gaming apps. We analyzed 9 billion installs for some answers. Find out the latest gaming trends across the globe.
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