MAMA Cafe

AppsFlyer predictive analytics: predictive marketing explained

Omer EfratFeb 25, 2021

Predictive marketing explained – why it matters

The role of a user acquisition manager has drastically evolved throughout the years, becoming greatly significant with increasingly challenging tasks. UA managers often...

4 Min. Read

machine learning in digital marketing: the future is now (featured)

Machine learning in a digital age: The future is now

Michal Wagner| Feb 16, 2021

11 Min. Read

Introducing SK360: Supercharging SKAdNetwork with predictive analytics and fraud protection

Barak Witkowski| Feb 11, 2021

3 Min. Read

5 reasons web-to-app should be on your radar

Ram Bercovich| Feb 17, 2021

5 Min. Read

Mobile attribution fraud iOS 14 SKAdNetwork

Immediate fraud risks within iOS 14 and SKAdNetwork

Michel Hayet| Feb 08, 2021

5 Min. Read

Navigating Fintech in Africa: Driving app downloads in the age of social media

Tshiamo Seape(Guest Author) | Feb 01, 2021

6 Min. Read

iOS, the winds of 2020, and the growing significance of the web

Elan Freedberg| Jan 26, 2021

4 Min. Read

The gaming genre affinity matrix: Which players play which games?

Adam Smart| Jan 25, 2021

6 Min. Read

Apps entering China: Overcoming main challenges

3 main challenges for apps entering China and how to overcome them

Martin Zhou| Jan 20, 2021

4 Min. Read

Everything marketers need to know about incrementality testing

Michal Wagner| Jan 14, 2021

10 Min. Read

SKAdNetwork attribution data study AppsFlyer

New data shows 32% of non-organic installs are misattributed with SKAdNetwork

Roy Yanai| Dec 21, 2020

4 Min. Read

Where App Marketers Go to Learn

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smarter mobile marketer

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smarter mobile marketer