MAMA Cafe | AppsFlyer

MAMA Cafe

Where App Marketers Go to Learn

Predictive marketing in the age of user privacy - featured
Michel Hayet
Michel HayetJun 03, 2021

Predictive marketing in the age of user privacy

After a long wait, several delays, and a lot of nail biting, on April 26 Apple officially put its ATT enforcement into practice. ...
Read More
3 Min. Read
The phantom (click) menace: A new fraud scenario

The phantom (click) menace

Amit Silberbush| Jun 23, 2021
Read More
4 Min. Read
Increase ATT opt-in rates

5 ways to increase ATT opt-in rates

Shani Rosenfelder| Jun 17, 2021
Read More
7 Min. Read
The age of return on experience featured

The age of return on experience

Yael Shany| May 26, 2021
Read More
4 Min. Read
Remarketing fraud cover

Setting sights on remarketing fraud

Michel Hayet| Apr 28, 2021
Read More
4 Min. Read
Multi-touch attribution guide - featured

Multi-touch attribution: Success is a journey

Michal Wagner| Apr 19, 2021
Read More
13 Min. Read
App user acquisition in India

App user acquisition in India in 2021 and beyond

Bhavesh Talreja(Guest Author) | Apr 13, 2021
Read More
6 Min. Read
§