MAMA Cafe

Minnie Katzen MayerFeb 25, 2020

Announcing Exciting Mobile Attribution Updates

Innovation and platform richness is one of the fundamental pillars at AppsFlyer’s core. Our product is constantly evolving, alongside the industry’s continuous growth,...

2 Min. Read

The power of leveraging customer user IDs for remarketing

New in Audiences: Introducing Cross-Device Audience Segmentation

Danielle Nissan| Feb 20, 2020

5 Min. Read

Mobile audience segmentation fundamentals

Audience Segmentation for Mobile Marketers: A Crash Course

Shani Rosenfelder| Feb 18, 2020

7 Min. Read

On Persona Graphs, Privacy and Responsibility

Guy Flechter| Feb 12, 2020

4 Min. Read

What Taking A Step Back Taught Me About Going ‘All In’

Ran Avrahamy| Feb 11, 2020

2 Min. Read

AppsFlyer’s Cost Reporting Solution: Solving One of the Biggest Digital Marketing Problems

Gal Brill| Feb 10, 2020

4 Min. Read

Navigate your way to the best places to eat, drink, and party in Barcelona

Ran Avrahamy| Feb 05, 2020

4 Min. Read

AppsFlyer announcing new Cohort features

Do more with AppsFlyer’s Cohort Reports: New insights on performance and campaign ROI

Pavel Dimshiz| Jan 30, 2020

2 Min. Read

Pitfalls of Modeling LTV and How to Overcome Them

Dmitry Yudovsky(Guest Author) | Jan 29, 2020

6 Min. Read

In Data We Trust: A Look Back at an Explosive Decade in App Marketing

Igal Frid| Dec 23, 2019

4 Min. Read

2019 Fraud Trends Uncover Fascinating Results

Michel Hayet| Dec 17, 2019

5 Min. Read

Where App Marketers Go to Learn

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