How WarnerMedia is – very carefully – bringing advertising to HBO


Todd Braverman SVP, Turner Portfolio Ad Sales at WarnerMedia

Todd Braverman Senior Vice President, WarnerMedia Portfolio Sales & Client Partnerships, talks about his company’s experience in launching HBO Max with Ads over the past year, and how consumers have responded positively to its very customized, limited approach. Todd also speaks about the ongoing debate over whether TV needs a new ad currency – or currencies – as a slew of measurement upstarts look to challenge Nielsen.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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