• Next in marketing
• Season 3
• Episode 6

How WarnerMedia is – very carefully – bringing advertising to HBO

Todd Braverman Senior Vice President, WarnerMedia Portfolio Sales & Client Partnerships, talks about his company’s experience in launching HBO Max with Ads over the past year, and how consumers have responded positively to its very customized, limited approach. Todd also speaks about the ongoing debate over whether TV needs a new ad currency – or currencies – as a slew of measurement upstarts look to challenge Nielsen.