Blog
Why CPA campaigns don’t protect you from fraud
Cost per action (CPA) campaigns were believed to produce higher-quality users compared to CPI campaigns... this couldn’t be further from the truth.
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481 results for "Attribution"
Use cases
What’s the buzz around audience optimization?
Lack of measurement and attribution is hurting your marketing efforts. See how AppsFlyer's Audiences solution can help fix it.
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
Customer stories
Dramatically scaling mobile marketing with better speed and stability
Find out how AppsFlyer global scale and reach enabled eBay to grow, measure, and optimize its mobile marketing activity.
Blog
Why a closed source SDK is essential when fighting fraud
In the fight against fraud, no solution is perfect: Mobile marketers must pause and ask themselves if they have the right intentions and arsenal.
Use cases
Unlocking mobile marketing KPIs with Cohort Reports: 3 use cases
Learn how you can measure mobile marketing KPIs with AppsFlyer's Cohort Report. We'll cover 3 use cases: shopping, gaming, and taxi apps.
Customer stories
Leveraging the power of audience segmentation to boost reactivation
Find out how Hotstar created relevant audience segments and witnessed a growth of 27% in its reactivation rate, using AppsFlyer Audiences tool.
Customer stories
Reducing costs and optimizing campaigns with AppsFlyer
Find out how LEO Innovation Lab leveraged AppsFlyer to reduce costs by measuring, attributing, and optimizing universal app campaigns.
Blog
Ad fraud in Vietnam: Challenges and solutions
Which fraud types are most common in Vietnam? How can you prevent it from polluting your data and wasting your marketing budget?
Blog
Why it’s time for standardized metrics on views and clicks
Here is why mobile marketers need to start standardizing metrics such as views and clicks to reach consistency across their reporting needs.
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