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Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
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213 results for "Deep linking"
Customer stories
Boosting mobile live sports viewership by testing custom web Smart Banners
Find out how FOX increased app installs and engagement by customizing AppsFlyer smart banners to highlight the most relevant content available.
Glossary
Push notifications
How do push notifications work and what are they used for? Read about the different types, benefits, performance metrics, best practices, and more.
Blog
Go with the user flow: how to master UX in 2023
What is a user flow? Learn how to create it, how a flow chart looks and read about real examples and the best practices you need to know.
Blog
Hunker down or double down? Recession-proof app marketing success strategies
Hunker down or double down? Read our blog post to learn the best recession-proof app marketing success strategies.
Blog
Overcoming a challenging holiday season through digital sustainability
The world economy is undergoing a recession - Read & learn how to optimize existing funnels, and stream customer experiences to gain advantage.
Customer stories
Timely attribution insights with Protect360 reduces ad fraud by 89%
Find how using AppsFlyer’s Protect360 reduced mobile ad fraud by 89% for KisanKonnect, which also achieved a 2x increase in non-organic growth.
Blog
How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
Customer stories
Getting the attribution game right – Improve retention by 50% with AppsFlyer
Find out how Hyper Hippo has seen a 50% increase in retention by using AppsFlyer’s attribution, engagement, and cost aggregation tools.
Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
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