The AppsFlyer Blog

The AppsFlyer Blog

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Why deep links stopped working on X for iOS and what you can do now

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What Black Friday and Cyber Monday taught us about smarter signals for 2026

SKAN vs. Sandbox: what advertisers need to know

The Modern Marketing Cloud and the next decade Featured image

The Modern Marketing Cloud and the next decade

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Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

Hubs- Essential Resources to Empower Smarter, Data-Driven Business Decisions

DMA (Digital Market Act)

Master DMA compliance with essential insights and resources
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Gaming

Grow your game with exclusive data trends and powerful solutions
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App marketing

Learn how to stand out ans stay ahead in the competitive world of app marketing
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ASO (App store optimization)

Boost your app’s visibility, reach, abd install rate with Powerful, actionable strategies
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App metric

All the tools and techniques you need to measure and optimize app performance
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Programmatic advertising

Programmatic made easy: master the tech and supercharge your ads
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Enriched Engagement Types

Not all views and clicks are created equal. Enriched Engagement Types (EETs)
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CTV (Connected TV)

Your one-stop shop for all things CTV, helping your brand thrive on screen
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Sandbox simplified

Google privacy Sandbox os transforming measurement. Explore the privacy Sandbox Hub for details
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NEW! Build AI marketing agents in 30 minutes without writing code

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How to reactivate bank customers at 5x lower cost

Driving ROI through a storm: 2023 app trends & C-level predictions

How to ASO like a PRO: The App Store Optimization guide

The mobile app marketing guide: Cracking the code to app success

In-app advertising done right – the complete guide

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AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud

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Attribution

SKAN vs. Sandbox: what advertisers need to know

Google iOS attribution OG image

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

mcp-ai-workflows-OG image

NEW! Build AI marketing agents in 30 minutes without writing code

AppsFlyer-modern-marketing-cloud-OG image

AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud

User acquisition

Smarter signals black Friday featured image

What Black Friday and Cyber Monday taught us about smarter signals for 2026

Getting started with user acquisition for apps: The complete guide

The European Finance app market is changing. Here’s what the data shows

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How Discord Quests Fueled Second Dinner with In-App Ads Measurement Powered by AppsFlyer

Turn streaming into measurable growth with AppsFlyer and Roku

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How Babbel runs 50+ influencers a month and keeps performance high

The Flyer

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Data Collaboration

Smarter signals black Friday featured image

What Black Friday and Cyber Monday taught us about smarter signals for 2026

Solving retail media measurement – your ultimate guide to earning advertiser trust

Beyond walled gardens: one view to maximize retail media performance

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Inside the data handshake powering the new wave of retail media

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