Measurement & Attribution

Uncover everything you always wanted to know about Measurement & Attribution with our collection of original articles, videos, podcasts, and more

6 min read

SKAN vs. Sandbox: what advertisers need to know

Google iOS attribution featured image

5 min read

Growth unlocked: AppsFlyer and Google uncover the true impact of Google Ads

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5 min read

NEW! Build AI marketing agents in 30 minutes without writing code

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7 min read

AppsFlyer’s Next Chapter for the AI Era: From Mobile Measurement to the Modern Marketing Cloud

6 min read

Measuring the unmeasurable: Attribution in the age of GenAI

4 min read

Advertising Week NYC 2025: The New Age of Measurable Media

7 min read

When ChatGPT becomes the OS: A new era for apps, measurement & commerce

4 min read

Turn streaming into measurable growth with AppsFlyer and Roku

2 min read

Safari iOS 26 user-agent freeze: what it means for attribution

5 min read

MyTheresa's app: Luxury UX with a hidden growth gap

4 min read

Zalando's AI-powered app: Fashion meets personalization

4 min read

Graviton: The tech sprint that grew a forest

5 min read

How IKEA’s app nails omnichannel UX (and what brands can learn)

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5 min read

Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era

4 min read

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

4 min read

Stepping into clarity: introducing complete iOS measurement on X Ads

What are Universal Links and App Links

4 min read

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

4 min read

WWDC25 just supercharged AdAttributionKit — here’s what you need to know

4 min read

From data to decisions - Fast: Meet My Dashboards

4 min read

Apple Search Ads finally joins the SKAN party! What you need to know

4 min read

Redefining ATT opt-in measurement: Setting the standard for data accuracy

Fetch Superbowl Featured Image

5 min read

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

8 min read

6 reasons why it’s time to upgrade your MMP

3 min read

Navigating the privacy frontier: Key insights from Google and AppsFlyer

6 min read

Tackling the challenge of fragmented data in subscription app marketing

2 min read

Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer

7 min read

How to piece the measurement puzzle together

5 min read

Everything you need to know about iOS 14+ fraud

6 min read

Predictive marketing for mobile advertisers: How to do more with less

5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

8 min read

Navigating FinTech in Africa: Driving app downloads in the age of social media

5 min read

5 tips for measuring your mobile ROI

3 min read

Why attribution and cost data are better together to achieve true ROI

5 min read

Flying under the radar: Mobile ad fraud

6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

4 min read

2 common web-to-app use cases for People-Based Attribution

4 min read

Why CPA campaigns don’t protect you from fraud

6 min read

Why a closed source SDK is essential when fighting fraud

5 min read

How AppsFlyer is building a future that’s private by design

7 min read

Measuring app campaigns on Facebook: Everything you need to know

5 min read

Can deep linking accurately attribute Facebook app installs?

5 min read

View-through attribution: The good, the bad, and the ugly

6 min read

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports

11 min read

Mobile game marketing: Essential strategies made simple

6 min read

SKAN vs. Sandbox: what advertisers need to know

7 min read

How to overcome signal loss by building a new data reality

8 min read

Everything you need to know about mobile app analytics

8 min read

Cross-channel marketing in 2024: Perfecting the channel mix formula

Introducing new horizons in app marketing: beyond app campaigns

3 min read

Introducing new horizons in app marketing: beyond app campaigns

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution

8 min read

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution

3 min read

WWDC24 and AdAttributionKit: Keep calm and SKAN on

6 min read

How to win in Vegas: AppsFlyer’s 2024 MAU recap

3 min read

Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types

Introducing AppsFlyer’s Google DMA-ready SDK

3 min read

Introducing AppsFlyer’s Google DMA-ready SDK

4 min read

Breaking down Google’s Digital Markets Act (DMA) enforcement

8 min read

7 pitfalls to watch out for when measuring your in-app purchases

7 min read

Inside the Digital Markets Act and its implications for advertisers

5 min read

SSOT: A one-stop shop for bridging iOS data gaps

How to get your first 10,000 mobile app installs

8 min read

How to get your first 10,000 mobile app installs

7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

4 min read

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

The roadmap to success on Android

6 min read

The roadmap to success on Android

7 min read

How predictive decision-making could save you up to $280k a month - data study

7 min read

Android Privacy Sandbox is coming: What should marketers do next?

7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

4 min read

Testing a multi-billion dollar black box

12 min read

The essential KPIs for apps and how to track them

Аналитика приложений - основное изображение

8 min read

Everything you need to know about mobile app analytics

Beyond product specs: 5 crucial factors to consider when buying an MMP

5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

15 min read

The great migration - Debunking the fear factor when looking to switch MMPs

5 min read

SSOT attribution uplift and eCPI drop per category revealed

10 min read

Marketing ROI - How to measure your campaigns like a pro

5 min read

How to measure Google app campaigns in 2023: What you need to know

AppsFlyer’s iOS expert weighs in on Google’s Privacy Sandbox

4 min read

AppsFlyer's iOS expert weighs in on Google’s Privacy Sandbox

6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

5 min read

Everything you need to know about mobile app A/B testing

5 min read

CTR, CTI, and IPM: Optimizing the path to install conversion

Single Source of Truth

6 min read

Attribution in iOS 14+: From silos to a single source of truth

AppsFlyer e Amplitude - quadrado

6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

5 ways to increase ATT opt-in rates

8 min read

5 ways to increase ATT opt-in rates

Multi-touch attribution: Success is a journey

16 min read

Multi-touch attribution: Success is a journey

7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

Fraude na skadnetwork iOS 14 - quadrado

6 min read

Immediate fraud risks within iOS 14 and SKAdNetwork

app campaigns marketing analytics - OG

9 min read

5 ways to analyze app campaigns using marketing analytics

5 min read

New data shows 32% of non-organic installs are misattributed with SKAdNetwork

zeroed idfa ios 14 - OG

5 min read

The untold story about zeroed IDFAs on iOS 14 devices

6 min read

Click flooding detection and the false-positive challenge

17 KPIs Gaming app marketers should measure

11 min read

17 KPIs Gaming app marketers should measure

appsflyer spearheads mobile attribution economy - OG

3 min read

AppsFlyer still spearheading the mobile attribution economy, say 5 independent sources

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