Experience AppsFlyer for yourself
See how easy it is to measure ad performance, analyze creative elements, and identify trends. Take an interactive tour right inside AppsFlyer’s platform.
Transform creative intuition into growth data
Discover what makes audiences click and convert. AppsFlyer’s Creative Optimization solution uses AI to analyze emotional triggers, narrative patterns, and visual elements that convert, from opening hooks to storytelling arcs, helping brands achieve 50% higher CTR and 200% better creative success rates.
Turn creative guesswork into growth strategy
Unify creative performance across all your channels
See the complete creative picture instantly. AppsFlyer consolidates performance data from every network, clicks, installs, costs, retention, and revenue, in one unified dashboard, eliminating scattered reports so you can optimize creative strategy with confidence.
Pinpoint what works with AI-powered insights
Know exactly what makes creatives convert. AI automatically analyzes scenes, formats, and elements to identify high-performing patterns across campaigns, enabling you to invest in creative elements that deliver measurable results and scale what actually works.
Keep creatives performing at their peak
Stay ahead of performance drops with AppsFlyer’s creative fatigue detection. Monitor creative trends across all campaigns in real-time, spotting declining performance early so you can refresh assets to maintain strong results.
Automate insight delivery to your team
Connect creative data directly to your workflow. AppsFlyer automatically sends performance insights to your BI tools ensuring teams make decisions based on real data, not assumptions or outdated reports.
Turn creative reviews into performance workflows
Unite creative, growth, and agency teams in one collaborative workspace. Review assets with actual performance data, tag winning elements, and optimize based on insights that drive results, turning subjective reviews into data-driven victories.
Key features
Cross-network aggregation
Automatically consolidate creative performance data, identifying identical creatives regardless of naming variations
Creative level data
Collect detailed attribution data at the creative level, spanning from top-of-funnel to down-funnel metrics.
Creative packs
Explore various combinations of creatives and end cards to identify the most valuable options across campaigns and channels.
Features analysis
Analyze data at the creative, scene, or element level to identify valuable features across campaigns and channels.
Automatic or custom tags
Set rules for automatically breaking creative names into tags or manually adding your own.
Creative ETL
Ingest comprehensive creative-level reporting into your internal BI systems.
Don’t just take our word for it
FAQs
What is AppsFlyer’s Creative Optimization suite?
AppsFlyer’s Creative Optimization Suite is a cross-channel measurement solution that helps you understand which ad creatives are performing and why. It delivers deep insights across platforms and formats to guide better design, faster testing, and smarter decision-making.
Who is AppsFlyer’s Creative Optimization suite for?
User acquisition, growth and creative teams who want to scale high-performing campaigns, reduce wasted ad spend, and make creative decisions based on data, not guesswork.
How does AppsFlyer measure creative performance across networks and formats?
AppsFlyer consolidates performance data across 100+ partners, including SRNs, video, display, and playable formats into a single, unbiased view, so you can evaluate creatives with confidence.
What creative metrics does AppsFlyer support?
You can measure impressions, IPM, CTR, CPI, install rates, retention, LTV, and in-app events, broken down by each individual creative asset.
How does AppsFlyer use AI to support creative optimization?
AppsFlyer uses AI to analyze creatives at the scene and element level, helping you identify which parts of your ads drive performance and which may be holding you back.
Can AppsFlyer optimize creatives in iOS campaigns using SKAN?
Yes. AppsFlyer supports creative optimization for SKAN campaigns, offering modeled revenue and creative-level insights even in privacy-restricted environments.
Can I export creative performance data into my BI tools?
Yes. AppsFlyer’s Creative ETLs deliver real-time, structured creative data directly to your cloud storage or BI environment, with no manual formatting required.
Does the Creative ETL integrate easily with existing BI systems?
Absolutely. Creative ETLs are built to fit your BI team’s workflow, providing clean, consistent data for easier analysis, reporting, and visualization.
Can AppsFlyer help surface underperforming creatives?
Yes. AppsFlyer highlights creative-level metrics like engagement and conversion so you can quickly spot underperforming assets and adjust your strategy.
How does AppsFlyer manage large volumes of creative assets?
The suite includes AI-powered tools to automatically organize, search, and compare assets, making it easier to manage creative libraries at scale.
Do I need strict naming conventions for my creative data to stay organized?
No. AppsFlyer automatically categorizes creative data from all sources, without relying on rigid naming conventions. Your library stays clean and consistent, even across partners.
