Enhanced flexibility for SKAN & SSOT users

By Vera Kopylova

We’ve rolled out new updates to make our SKAN & SSOT solutions more flexible and accessible especially for decode-mode users. SSOT is now fully supported in decode mode, complete with an API to retrieve SSOT flags and full access to dashboards and DataLocker reports. Marketers can also take advantage of SSOT Flexible Mapping, using the new “Pairs” pattern, so they know that the higher the conversion value the more meaningful the engagement. Additionally, SKAN dashboard CSV exports now support a secondary dimension for richer analysis. These enhancements offer broader access to deduplicated attribution, greater customization of SKAN schemas, and deeper insights for iOS marketers and SSOT users alike.