Google & AppsFlyer webinar: Putting measurement innovations into action

Speakers:

Ben Cole Sr. Director of Global Partner Development, AppsFlyer

Vlad Popa-Florea Global Product Lead for Apps, Google

Key highlights

• Discover the power of the new AppsFlyer x Google enhanced attribution solution — delivering full, validated, and unified attribution for your Google Ads campaigns.
• Understand the impact of probabilistic attribution and what to expect from complete iOS attribution.
• Learn how to get started, with best practices to prepare your SDKs and teams for smooth implementation.

What’s in this video?

In this webinar, AppsFlyer and Google present the upcoming release of our enhanced attribution solution, leveraging Google’s Integrated Conversion Measurement (ICM). We’ll walk you through the latest innovations in iOS measurement and share practical guidance to help you overcome signal loss, scale high-performing campaigns, and unlock a new layer of attribution.

Watch recording here