Fragmented data slows you down. AppsFlyer delivers trusted data and instant insights so your team can act smarter, execute faster, and scale confidently.
It’s easy to make good choices when you have good insights
Our open platform provides the measurement, analytics, engagement, and fraud protection technologies you need to get the answers to all of your questions, and make good choices for your business and customers.
Feed your AI the data it deserves
If you want to reach your marketing KPIs, the data you rely on must be accurate and easy to understand. Our comprehensive mobile analytics suite was built to give you the insights you need to drive conversions, improve user retention, and increase revenue.
AI models power attribution, cost aggregation, and revenue measurement – delivering accurate insights in real time to make every optimization count.
Move from data paralysis to growth velocity
Transform overwhelming signals into clear next steps. AppsFlyer cuts through the noise to surface exactly what matters and what to do about it. Now every data point comes with confident action.
AI copilots embedded in your workspace ensure you’re never stuck wondering ‘what next?’ Your data doesn’t just inform – it guides.
Deliver experiences your customers can’t resist
Meaningful engagement comes from seamless, contextual journeys – across every channel and device. AppsFlyer’s deep linking engine helps you build, manage, and optimize customer experiences, turning every interaction into lasting loyalty.
AI instantly creates journeys and manages deep links through MCPs which integrate with your AI chat so your team can focus on strategy.
Transform creative intuition into growth data
Discover what makes audiences click and convert. AI goes beyond colors and copy to analyze the emotional triggers and narrative patterns that drive results – from opening hooks to storytelling arcs. Finally prove which creative elements directly impact revenue.
AI reveals what separates creative winners from losers, helping brands achieve up to 50% higher CTR and 200% increase in production success rates.
Unlock the full value of your first-party data
Your data is powerful, but only if it’s connected. Our Data Collaboration Suite helps retail media networks and brands collaborate securely, align on goals, and measure performance. Gain cross-channel visibility, prove ROI, and scale high-impact campaigns with confidence.
AI uncovers insights from complex data instantly, letting marketers run SQL queries in plain language — no BI support needed to find answers fast
Is your budget safe from mobile ad fraud?
Bots and click farms aren’t going to generate revenue (for you). That’s why you need a
comprehensive fraud protection solution to make sure you’re investing in the right channels, and
only measuring and paying for real actions.
AI adapts to new fraud tactics in real-time, blocking millions of threats daily – ensuring you only measure real users and every dollar drives genuine growth.
Experience the difference unified data makes
Take a quick platform tour to see how AppsFlyer turns data chaos into growth clarity – at your own pace, on your own time
Powering insights and experiences for forward-thinking teams around the world
The definitive leader in marketing measurement
AppsFlyer sets the standard for AI-ready measurement. From Fortune 500s to rising startups, teams choose us for the data foundation AI needs, the automation that changes everything, and growth that actually compounds.
Omnichannel attributionGain complete visibility into user journeys with unified measurement across mobile, web, PC and Console, OOH, and CTV, enabling accurate attribution of every touchpoint.Explore Our Attribution Suite
Deep linking Create seamless experiences with sophisticated deep linking technology that enhances conversion rates and ensures users arrive at the right in-app destination.Discover Deep Linking Advantages
Audience segmentationTransform data into actionable audience segments for targeted acquisition campaigns and retention strategies that drive engagement and monetization. Unlock Audience Insights
Marketing analyticsAccess comprehensive dashboards and AI insights that provide actionable insights for continuous optimization of your marketing performance.Explore Analytics Capabilities
Creative optimizationEnhance ad performance with AI-powered creative analytics that identify winning creative elements and provide actionable recommendations for your marketing campaigns.
Discover Creative Insights
Data collaborationSecurely leverage first-party data through privacy-compliant data clean rooms that enable advanced retail media measurement and audience activation.
Explore Data Collaboration