15K brands and counting

AI-powered growth starts with unified measurement

Fragmented data slows you down. AppsFlyer delivers trusted data and instant insights so your team can act smarter, execute faster, and scale confidently.

Walmart AppsFlyer customer
Grab AppsFlyer customer
Tiktok AppsFlyer customer
Adidas AppsFlyer customer
Agoda AppsFlyer customer
King AppsFlyer customer
BBVA AppsFlyer customer
McDonalds AppsFlyer customer

The best marketers are becoming AI-first marketers. Discover how to evolve your team with AI that automates execution and accelerates every campaign

Explore AppsFlyer’s AI solutions

It’s easy to make good choices when you have good insights

Our open platform provides the measurement, analytics, engagement, and fraud protection technologies you need to get the answers to all of your questions, and make good choices for your business and customers.

Feed your AI the data it deserves

If you want to reach your marketing KPIs, the data you rely on must be accurate and easy to understand. Our comprehensive mobile analytics suite was built to give you the insights you need to drive conversions, improve user retention, and increase revenue.

AI models power attribution, cost aggregation, and revenue measurement  – delivering accurate insights in real time to make every optimization count.

Move from data paralysis to growth velocity

Transform overwhelming signals into clear next steps. AppsFlyer cuts through the noise to surface exactly what matters and what to do about it. Now every data point comes with confident action. 

AI copilots embedded in your workspace ensure you’re never stuck wondering ‘what next?’ Your data doesn’t just inform – it guides.

Deliver experiences your customers can’t resist

Meaningful engagement comes from seamless, contextual journeys – across every channel and device. AppsFlyer’s deep linking engine helps you build, manage, and optimize customer experiences, turning every interaction into lasting loyalty.

AI instantly creates journeys and manages deep links through MCPs which integrate with your AI chat so your team can focus on strategy.

Transform creative intuition into growth data

Discover what makes audiences click and convert. AI goes beyond colors and copy to analyze the emotional triggers and narrative patterns that drive results – from opening hooks to storytelling arcs. Finally prove which creative elements directly impact revenue.

AI reveals what separates creative winners from losers, helping brands achieve up to 50% higher CTR and 200% increase in production success rates. 

Unlock the full value of your first-party data

Your data is powerful, but only if it’s connected. Our Data Collaboration Suite helps retail media networks and brands collaborate securely, align on goals, and measure performance. Gain cross-channel visibility, prove ROI, and scale high-impact campaigns with confidence.

AI uncovers insights from complex data instantly, letting marketers run SQL queries in plain language — no BI support needed to find answers fast

Is your budget safe from mobile ad fraud?

Bots and click farms aren’t going to generate revenue (for you). That’s why you need a comprehensive fraud protection solution to make sure you’re investing in the right channels, and only measuring and paying for real actions.

AI adapts to new fraud tactics in real-time, blocking millions of threats daily – ensuring you only measure real users and every dollar drives genuine growth.

Experience the difference unified data makes

Take a quick platform tour to see how AppsFlyer turns data chaos into growth clarity – at your own pace, on your own time

Explore now

Powering insights and experiences for forward-thinking teams around the world

The definitive leader in marketing measurement

AppsFlyer sets the standard for AI-ready measurement. From Fortune 500s to rising startups, teams choose us for the data foundation AI needs, the automation that changes everything, and growth that actually compounds.

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Ready to start making good data-driven choices?