Leave Branch for the #1 MMP
Upgrade your measurement from Branch to AppsFlyer
Measure with the market leader because your data deserves it. We’re empowering 65% of the world’s apps across every vertical to accelerate growth with the most comprehensive suite of analytics and engagement tools.
You’ll be in good company with us
Why do we get compared to Branch?
Well, we both offer deep linking solutions; but AppsFlyer is so much more than that. Why build amazing journeys for users if you can’t measure them accurately? Here’s our approach to mobile measurement:
1
As an independent, unbiased authority we prioritize the privacy of your users’ data in a way that no other MMP can.
2
Our proprietary tech connects every app install and user event to the right marketing source – no more guesswork.
3
Instead, you get a complete, unified view in an all-in-one platform that seamlessly integrates over 11,000 tech and media partners.
4
When you combine all that accurate attribution data with rich audience insights and deep links, you can truly optimize your ad campaigns.
AppsFlyer has you covered
AppsFlyer
Branch
Data accuracy
Single source of truth for cost, revenue, and attribution data
Minimal attribution and measurement capabilities but we heard they’re working on it
Deep linking
Everything Branch does + best-in class-measurement to optimize anywhere-to-app journey
Solid deep linking solutions for deferred and direct install tracking
Analytics capabilities
Customized data reporting and advanced modeling supported
Basic analytics that will show you the raw numbers
Supported integrations
11,000+ partners and exclusive integrations with top SRNs
Supports many integrations needed for basic measurement
Price
What can we say… you get what you pay for (worth every penny)
Cheap prices that fit into most budgets, but at what cost?
Tap into app growth with the AppsFlyer advantage
If you’re reading this, you probably want more than Branch’s deep links; things like accurate measurement, granular analytics, and new avenues of growth. Well, we can give them to you:
1
Unmatched accuracy
Attribute every mobile install, in-app event, and in-app purchase to the right marketing source and say good-bye to data discrepancies.
2
Rich, granular analytics
Go beyond deep links and maximize ROI with insights on user acquisition, engagement, and cost and revenue metrics.
3
The deepest integrations
Tap into a robust ecosystem of 11,000+ integrated tech and media partners for easy access to new growth channels.
When we say we’re leading the industry, we mean it
An evolving privacy landscape
As data visibility gets more fragmented, an accurate single source of truth that eliminates discrepancies is crucial. When privacy leaves you in the dark, why choose anything other than the brightest flashlight?
Enriched engagement reporting
The days of reporting on views and clicks don’t cut it anymore. We’re bringing ROAS back by leading the market to standardize enriched engagement types.
Reveal the secrets in your data
It’s not just about reporting the numbers. Our robust analytics tools help you move the needle on KPIs with mission-critical insights.
65%
Market share
237K
Active apps and counting
$28B+
Ad spend measured per year
1 in 3
Fortune 500 companies choose us
15K+
integrated partners
Frequently asked questions about AppsFlyer vs Branch
While AppsFlyer and Branch share some features like deep linking, the primary differences between the two are AppsFlyer’s vast analytics capabilities and data accuracy.
AppsFlyer provides customized data reporting and advanced modeling. By contrast Branch provides raw numbers as part of more basic analytics. Branch also provides only minimal attribution and measurement capabilities compared to AppsFlyer’s rich Single Source of Truth (SSoT) for cost, revenue and attribution data.
AppsFlyer provides customized data reporting and advanced modeling. By contrast Branch provides raw numbers as part of more basic analytics. Branch also provides only minimal attribution and measurement capabilities compared to AppsFlyer’s rich Single Source of Truth (SSoT) for cost, revenue and attribution data.
AppsFlyer emphasizes data accuracy and integrity via integrations with thousands of media partners and top self-reporting networks (SRNs). Raw-data access and high-volume measurement also preserves data accuracy, along with advanced ad fraud protection that catches fraud in real-time as well as monitoring post-attribution.
The net result is that AppsFlyer creates a Single Source of Truth that eliminates discrepancies and provides unmatched data accuracy for every mobile install, in-app event and in-app purchase.
The net result is that AppsFlyer creates a Single Source of Truth that eliminates discrepancies and provides unmatched data accuracy for every mobile install, in-app event and in-app purchase.
If you’re already using Branch, you should consider switching to AppsFlyer if:
– You’re running large-scale user acquisition across multiple ad networks. AppsFlyer provides enterprise-grade analytics, advanced fraud protection and a global scale that surpasses Branch’s offering. AppsFlyer supports over 200,000 apps, measuring over $28bn of ad spend each year – a scale that other products like Branch cannot match.
– You’re looking for a measurement platform that provides accurate, granular analytics, new avenues for growth, and the deepest integrations. Unlike Branch, AppsFlyer has a robust ecosystem of over 15,000 integrated tech and media partners for easy access to new growth channels. AppsFlyer also provides far deeper analytics and attribution measurement capabilities than Branch offers.
– You value best-in-class anti-fraud protection combined with rigorous data accuracy and integrity. AppsFlyer’s fraud protection combined with rapid AI-driven protection sets a benchmark for fraud protection in the mobile industry.
Switching from Branch to AppsFlyer can give you deeper actionable insights, more reliable data, and stronger measurement of ROI.
– You’re running large-scale user acquisition across multiple ad networks. AppsFlyer provides enterprise-grade analytics, advanced fraud protection and a global scale that surpasses Branch’s offering. AppsFlyer supports over 200,000 apps, measuring over $28bn of ad spend each year – a scale that other products like Branch cannot match.
– You’re looking for a measurement platform that provides accurate, granular analytics, new avenues for growth, and the deepest integrations. Unlike Branch, AppsFlyer has a robust ecosystem of over 15,000 integrated tech and media partners for easy access to new growth channels. AppsFlyer also provides far deeper analytics and attribution measurement capabilities than Branch offers.
– You value best-in-class anti-fraud protection combined with rigorous data accuracy and integrity. AppsFlyer’s fraud protection combined with rapid AI-driven protection sets a benchmark for fraud protection in the mobile industry.
Switching from Branch to AppsFlyer can give you deeper actionable insights, more reliable data, and stronger measurement of ROI.
Migrating from Branch to AppsFlyer is a straightforward process that the AppsFlyer team will guide you through every step:
1. Create an AppsFlyer account
2. Add your app
3. Integrate the AppsFlyer SDK
4. Migrate devices
5. Migrate campaigns
6. Set up data reporting
Each step can be worked on simultaneously, speeding up the migration even further. While the exact time required to migrate from Branch to AppsFlyer may vary based on app complexity, AppsFlyer’s broad partner network and widespread integration do make this process easier.
1. Create an AppsFlyer account
2. Add your app
3. Integrate the AppsFlyer SDK
4. Migrate devices
5. Migrate campaigns
6. Set up data reporting
Each step can be worked on simultaneously, speeding up the migration even further. While the exact time required to migrate from Branch to AppsFlyer may vary based on app complexity, AppsFlyer’s broad partner network and widespread integration do make this process easier.
AppsFlyer has an industry-leading level of integrations, with over 15,000 integrated partners. These integrations give marketing teams huge flexibility to connect their attribution data with CRMs, BI tools, ad networks and more. Media partners, email service providers (ESPs), customer engagement platforms and product analytics platforms all ensure you gain immediate access to a vast ecosystem of partners.
AppsFlyer also supports integrations with customer data platforms (CDPs), marketing clouds, affiliate networks, and a wide array of agencies. Learn more about how AppsFlyer’s integrations can benefit your business with our full range of partners.
AppsFlyer also supports integrations with customer data platforms (CDPs), marketing clouds, affiliate networks, and a wide array of agencies. Learn more about how AppsFlyer’s integrations can benefit your business with our full range of partners.
Privacy is at the core of every AppsFlyer product. The AppsFlyer Privacy Cloud has a number of features to preserve privacy while still allowing for industry-leading measurement, including Data Clean Rooms and aggregated conversion modeling.
AppsFlyer’s Privacy Cloud is fully configurable to enable precise data controls and flexibility, to meet the requirements of privacy laws and guidelines applicable to your business (GDPR, CCPA, COPPA and more).
AppsFlyer’s Privacy Cloud is fully configurable to enable precise data controls and flexibility, to meet the requirements of privacy laws and guidelines applicable to your business (GDPR, CCPA, COPPA and more).
AppsFlyer offers a plan for every app, ranging from a free plan aimed at apps seeking to measure owned media activities right up to an enterprise tier for brands wishing to efficiently scale their revenue with a tailored plan.
Branch offers similar tiers, typically based on the volume of usage and scaling based on the products available. It may be that Branch has a lower starting cost for lower volumes and fewer features, but AppsFlyer can deliver true evaluation of ROI along with industry-leading advanced features.
Switching to AppsFlyer may involve a higher initial cost than one of Branch’s lower tiers of pricing, but the potential uplift in measurement, optimization and ROI can soon offset it.
Branch offers similar tiers, typically based on the volume of usage and scaling based on the products available. It may be that Branch has a lower starting cost for lower volumes and fewer features, but AppsFlyer can deliver true evaluation of ROI along with industry-leading advanced features.
Switching to AppsFlyer may involve a higher initial cost than one of Branch’s lower tiers of pricing, but the potential uplift in measurement, optimization and ROI can soon offset it.
