The one with the SKAD changes


Roy Yanai Director of Product at AppsFlyer

Episode summary

Join Adam and Piyush in the Sandbox with Roy Yanai, Director of Product at AppsFlyer. They’ll be discussing the SKAD changes recently announced at WWDC, as well as diving into detail about the real life applications/impact for gaming user acquisition teams.

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Meet our hosts

Adam Smart

Adam has worked in technical, product and growth roles in the gaming industry for over 10 years. Currently working as a Product Director – Gaming for AppsFlyer, he has extensive experience in user acquisition and retention, monetization and conversion design, product analytics, and software architecture.

Piyush Mishra

Piyush is an experienced performance marketing leader with a proven record in user growth at scale. Currently working as Lead, Growth at Product Madness, he has 6+ years of experience in user acquisition and growth, product marketing, cross-media planning, offline media, brand media strategy, and AdTech across multiple industries.

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