Why Action Network bets “Well in excess” of six figures every weekend to nab new gambling fans


Patrick Keane CEO at Action Network

Next in Marketing speaks to Action Network CEO Patrick Keane about the furious competition on search engines, social networks and in app stores to drive more downloads of the company’s sports betting informational platform. Patrick also talks about what it was like when gambling became legal in New York earlier this year, which he likens to “Christmas, Hanukkah and New Years” combined.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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