Activision Blizzard’s Stringfield on the advertising opportunities for brands within gaming


Jonathan Stringfield VP Global Business Marketing, Measurement, & Insights at Activision Blizzard

Episode summary

Activision Blizzard’s Jonathan Stringfield breaks down why marketers have been so slow to embrace video games and how the prolonged stay-at-home lockdowns are opening many brands’ eyes to the power of this medium.

Stringfield discusses the various options available to brands, from traditional ads in mobile gaming to rewarding gamers with virtual goods – as well as how most marketers are funding big game initiatives.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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