Episode 12 39 Min listen Sep 15, 2022
Activision Blizzard’s Stringfield on the advertising opportunities for brands within gaming
Jonathan Stringfield VP Global Business Marketing, Measurement, & Insights at Activision Blizzard
Activision Blizzard’s Jonathan Stringfield breaks down why marketers have been so slow to embrace video games and how the prolonged stay-at-home lockdowns are opening many brands’ eyes to the power of this medium.
Stringfield discusses the various options available to brands, from traditional ads in mobile gaming to rewarding gamers with virtual goods – as well as how most marketers are funding big game initiatives.