How Amazon is looking to quietly conquer every part of the advertising business


Melissa Burdick Co-founder & President at Pacvue

Next in Marketing speaks with Melissa Burdick, president and co-founder of Pacvue, a technology company that specializes in buying ads on retail properties, including Amazon.

Burdick discusses how differently Amazon views Madison Avenue versus other tech leaders, and how the company is systematically moving to disrupt TV advertising and measurement.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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