Why marketers need to embrace putting their messages in the hands of creators


Alexa Tonner Co-Founder & COO at Collectively
Ryan Stern Co-Founder & CEO at Collectively

Episode summary

Ryan Stern and Alexa Tonner, co-founders of the influencer marketing agency Collectively, share why they think influencer marketing still carries a stigma in some circles, resulting in healthy creative tension between marketers and creators.

Alexa and Ryan believe marketers need to get past treating influencer marketing as just another ad channel. They also discuss how brands are looking at influencer marketing through a paid media ROI lens, even as they aim to harness new forms of organic product placement and weigh in on whether they think Facebook has a shot at fostering a true creator community. 

Keep listening

Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

Get the latest marketing news and expert insights delivered to your inbox