Episode 12
39 Min listen
Sep 15, 2022
Why Google is going its own way in a post-cookie world
Featuring:
Jerry Dischler
Vice President and General Manager, Ads at Google
Episode summary
Jerry Dischler, Vice President and General Manager, Ads at Google, shares why the company thinks the digital ad industry can’t afford to be timid in rethinking its relationship with consumers. Dischler also discusses why Google doesn’t believe any of the proposed cookie alternatives, such as the Trade Desk’s UID, are fundamentally different enough or will work long term. In the case of FLoC, Jerry predicts that while the solution may not be perfect – the open web will be better because of it.
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