Episode 12 39 Min listen Sep 15, 2022
Why marketers are about to be rocked by the creator economy
Jessica Peltz-Zatulove Founding Partner of Hannah Grey
Jessica Peltz-Zatulove, Founding Partner of the venture capital firm Hannah Grey, says that marketers have no choice but to dive deeper into the creator universe, even if they find it ‘terrifying”. If they don’t, marketers may find themselves in direct competition with influencers. Jessica also highlights what she looks for as a potential investor in ad tech, and how she’s working to support more female founders.