Why marketers are about to be rocked by the creator economy


Jessica Peltz-Zatulove Founding Partner of Hannah Grey

Episode summary

Jessica Peltz-Zatulove, Founding Partner of the venture capital firm Hannah Grey, says that marketers have no choice but to dive deeper into the creator universe, even if they find it ‘terrifying”. If they don’t, marketers may find themselves in direct competition with influencers. Jessica also highlights what she looks for as a potential investor in ad tech, and how she’s working to support more female founders.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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