HER’s Shana Sumers wants brand support for black & LGTBQ communities year round


Shana Sumers Head of Community at HER

Episode summary

Shana Sumers, Head of Community at HER, a dating and social app for LGBTQ+ people, discusses what it’s navigating a social and dating focused business was like during a time when people could not get together in person.

Shana also divulges what she really thinks of the Facebook ad boycott, and why she’s hoping big brands graduate past supporting black and LGBTQ+ audiences only during events like Black History Month and Pride Day.

Keep listening

Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

Get the latest marketing news and expert insights delivered to your inbox